Client: Active Purpose, a group of professional Coaches and leadership Trainers.
Purpose: Active Purpose wanted to have a modern, remarkable and corporate logotype.
Solution: I spent a few days looking for a strong and powerful idea for the symbol by sketching on paper. When I came with the main idea of the symbol, I shaped it in Illustrator in black and white first, then in color, and I looked for the font that fit perfectly to the image of Active Purpose.
Tools: Illustrator for the design.